A study of magic as perceptual engineering

where sleight of hand meets psychology

A study of magic as
perceptual engineering

• Armando Lucero's •

The Hungry Imagination

WATCH · READ · STUDY · MAGIC

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THE HUNGRY IMAGINATION explores magic as perceptual engineering — part art, part science, for those fascinated by the mind’s peculiarities.

Each month, members receive a new performance and detailed notes examining the construction beneath the deception.

This work is not meant to be consumed. It is meant to be practiced. Those who value depth over ease — magicians, artists, scientists, and other curious minds — may find themselves at home here.
Explore the Archive →
A growing library of past compositions. Access begins with the month you join, and earlier works may be added individually should you wish to complete your Library.
On Why This Work Exists →
A short essay on purpose and encouragement.

Only four cards. Four coins. Nothing more.

Membership — $35 per month

Each month, a new composition:

A filmed performance
and a written study.

Renews automatically. Cancel anytime.

This work is practiced. Not consumed.

$35 — one time.
They receive one month.
Afterward, they may continue — or not.

Annual — $350

For those who prefer to commit to a full year.

$350 — one-time.
They receive one full year.
Afterward, they may continue — or not.

Armando Lucero, in addition to personally being my favorite magician, is beyond question the foremost sleight of hand performer and magical thinker in our profession. In 80 years, he is the only magician I have ever seen whose effects look like real magic.

— Johnny Thompson

Pasteboard Devices & Coin Menagerie

For those who wish to go deeper.

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A Last Word

Thoughts are powerful. We can think “trick,” or make magic. We can think “magic,” or make art. We can think “art,” or create moments of true astonishment.

Shibumi, at least for me: doing what I want when I want without those burdensome tension thoughts pulling me down. Just hanging in that sweet spot of precarious balance between too much and too little—an intersection of blissful fluctuation while sitting with cards, coins, and coffee.

— Armando Lucero

The term shibumi is Japanese and is explored at length in the novel Shibumi by Trevanian. You can read more about the book here: ABOUT Shibumi (Wikipedia)

The short reflection above is my own adaptation, inspired by Trevanian’s use of the word and the sensibility he describes. What follows is an excerpt from the novel, quoted here to preserve the original context and language:

“He sounds as though I shall like him, sir.”

“I am sure you will. He is a man who has all my respect. He possesses a quality of . . . how to express it? . . . of shibumi.”

“Shibumi, sir?” Nicholai knew the word, but only as it applied to gardens or architecture, where it connoted an understated beauty. “How are you using the term, sir?”

“Oh, vaguely. And incorrectly, I suspect. A blundering attempt to describe an ineffable quality. As you know, shibumi has to do with great refinement underlying commonplace appearances. It is a statement so correct that it does not have to be bold, so poignant it does not have to be pretty, so true it does not have to be real. Shibumi is understanding, rather than knowledge. Eloquent silence. In demeanor, it is modesty without pudency. In art, where the spirit of shibumi takes the form of sabi, it is elegant simplicity, articulate brevity. In philosophy, where shibumi emerges as wabi, it is spiritual tranquility that is not passive; it is being without the angst of becoming. And in the personality of a man, it is . . . how does one say it? Authority without domination? Something like that.”

Nicholai’s imagination was galvanized by the concept of shibumi. No other ideal had ever touched him so.

“How does one achieve this shibumi, sir?”

“One does not achieve it, one . . . discovers it. And only a few men of infinite refinement ever do that. Men like my friend Otake-san.”

“Meaning that one must learn a great deal to arrive at shibumi?”

“Meaning, rather, that one must pass through knowledge and arrive at simplicity.”

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Set your camera to capture your face and hands at a table with a close-up pad.

Pasteboard Devices — deck of cards
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Both — all materials

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Home2 Suites by Hilton Las Vegas I-215 Curve.
8470 W. Sunset Road, Las Vegas, Nevada, 89113, USA.
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This is the closest hotel to my apartments (Evo, 8760 W Patrick Ln, Las Vegas, NV 89148) and the most convenient option for those attending a Master Course.

Rates typically begin around $150 per night, depending on season and availability.

The distance is short, though the walk may take 20–30 minutes. In milder weather it is manageable; during hotter months, a brief rideshare is recommended.

Hotel → EVO: View on Google Maps
Hotel → Mothership Coffee: View on Google Maps

If you’re staying at this hotel, we meet at Mothership Coffee in the morning. From there, we go to my apartment where the session takes place. Afterward, I’ll return you to the hotel.

Rideshare services such as Uber or Lyft are readily available.

EVO Apartments — where we meet

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